My tools
No ranked lists of things I have never opened. Every tool here runs something real — this site, a client project, or my own work — and I say what each one does for me.
Some of these links are affiliate links: if you sign up through them, the tool pays me a commission and it costs you nothing extra. Each card says which is which. I do not list a tool I do not use, and no one pays to appear here.
Connects your apps and automates work on a visual canvas, without writing code.
What I use it for: It runs almost everything automatic on this site: the briefings, the guides and the strategy plans all pass through Make before they go live.
AI video generation: director-grade camera moves, talking avatars and effects, with no editing skills.
What I use it for: I reach for it when a campaign needs a video fast and there is no budget or time for a shoot.
An AI assistant for research, writing, data analysis and coding.
What I use it for: It is what I research, write and build with every day. There is no affiliate program: it is here because I use it, not because it pays.
AI voice that sounds human: voiceover, dubbing and voice cloning across dozens of languages.
What I use it for: I use it to voice pieces in Spanish and English when there is no time or budget for a studio session.
Turns a script into a video with a presenter: talking avatars in 100+ languages, no camera or studio.
What I use it for: I use it for explainer and training videos when a project needs a face on screen and a shoot is not an option.
Email marketing, automation and CRM with a generous free tier.
What I use it for: It sends this site's daily briefing to subscribers. The signup form on this very page is theirs.
Hosting for modern sites and apps, with automatic deploys straight from your repository.
What I use it for: This site lives here. Every change I publish deploys itself in under a minute.
Runs apps, APIs and databases in the cloud without fighting servers.
What I use it for: It runs the Zao Effect Business Hub, the audit tool I give away free.
The most widely used ecommerce platform: store, payments and shipping in one place.
What I use it for: It is where I work on my US ecommerce clients' stores.
Nothing in that category yet.
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